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What are the emerging specializations in MBA courses in 2022?



Master in Business Administration is one of the most popular courses when it comes to the management domain. Such courses are being preferred by the students due to their relevance to the industrial sector. The best pgdm colleges in Delhi NCR are known for providing MBA courses to students with a subject-specific specialization. Various types of specializations are emerging in the fields of human resources, marketing, entrepreneurship, and the like.

In this article, we take a look at some of the emerging specializations in MBA courses in 2022. This article provides an overview of various types of specialization that can allow you to choose a course of your interest.

Specialization in marketing

Specialization in marketing is a great choice if you are interested in working with products and services that depend on marketing dynamics. If you do an MBA with a specialization in marketing, you are likely to make a great fit with the skills that are required to work with leading e-commerce and marketing firms in the world. This type of specialization develops various types of skills in students that range from product development, advertisement, and brand positioning. Such a specialization also allows you to conduct marketing research and work on case studies of different products and services that have been successfully launched in the market. This type of specialization allows you to understand the products from the customer’s point of view. In addition to this, specialization in marketing also develops the interest of the students in digital marketing services that have huge commercial potential.

Specialization in human resource

Another popular specialization in MBA is in the domain of human resources. It is difficult to imagine an organization that does not have a dedicated human resources cell for the purpose of recruitment. This means that specialization in human resources has always been relevant in the past and it will remain relevant in the future irrespective of market trends. An MBA with a specialization in human resource develops skills and understanding related to business law, organizational management, and negotiation.

Specialization in entrepreneurship

An MBA with a specialization in entrepreneurship is extremely challenging because it involves skills related to the establishment of a startup. Overall, the courses revolve around the idea of various successful startups that have become unicorns in the course of time. Various case studies related to the establishment of a startup, launch of products and services, and marketing and advertising campaigns are taught in this specialization. Resource management and venture capital funding are also given prime importance in this specialization. Training is also imparted related to product design and development as well as novel startup ideas.

Specialization in fintech services

An MBA with a specialization in fintech services is the newest course as of 2022. Such a course has been designed to cater to the requirements of the financial market that provides digital delivery of services. In the post-pandemic era, there has been a renewed thrust on the development of digital services and fintech platforms. In the age of industry 4.0, various transactions are now being carried out using fintech platforms. New and emerging players are tapping into this potential market. It is in this context that an MBA with a specialization in fintech services can provide knowledge and skills related to portfolio management, investment options, and other fundraising opportunities. It is highly likely that such a course would also provide the knowledge of cryptocurrencies to the students in the times to come.

Specialization in engineering science

Specialization in engineering science along with an MBA guarantees a prospective career in the engineering industry. Different types of branches like civil engineering, mechanical engineering, electronics engineering, computer science engineering, chemical engineering, and metallurgical engineering have a reserved space for managers who are specialized in various business prospects. This is where the role of business professionals with a specialization in engineering science comes into play. Such professionals help in carrying out a good amount of research related to manufacturing methods, design technology, product management, and solutions related to engineering problems. In addition to this, such professionals are also skilled in various hardware technology and software services.

Concluding remarks

In addition to the above-mentioned courses, some other specializations include digital technology, research and development, operation management, and global management. So, it is highly recommended to pursue an MBA with a specialization in any of the above-mentioned domains. This not only adds to your work portfolio but also provides you with great career opportunities.

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