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Different kinds of instructional videos


Since the advent of the internet, digital learning has become a highly effective teaching tool. It is a multi-faceted way to engage learners with the content. Of all the digital learning tools, videos are a powerful way for engaging learners and enhancing their learning capacity. The ultimate purpose of digital learning is to engage learners in thinking, reflecting, and learning, and a video exactly does this.

There are exclusive instructional video production companies that work towards simplifying video creation. They play a vital role in creating cost-effective marketing video content, accelerating the sales cycle with personalised videos, and increasing employee engagement with learning video content.

The use of instructional videos by businesses in the classroom has been a growing trend. Companies are constantly looking for ways to improve their communication with customers. In the last few years, instructional videos have become the top way to do so. Instructional videos positively affect learners, especially in the CCSS (Critical Reading Skills) and SATs (Standardized Assessment of Reading) and many other areas.   

Micro videos

Micro videos are highly focused and are usually less than a minute long. It helps teach a simple topic with a few steps. Even complex subjects are easy with a series of micro-videos.

It assures better engagement and retention than long and boring videos. They are trendy and easier for learners to consume concepts. However, micro-videos are also famous for sharing random information.

Tutorial videos

A tutorial video is a great way to show how to do something and then explain it. Usually, a tutorial video will contain instructional methods and guidelines. These videos are handy for conducting internal training for your employees. You can use it anytime when a new process or procedure needs an explanation for your employees.

Training videos

The most effective training videos provide information for both the trainer and the trainee. The training video can give the trainer and trainee an image of what they need to do and what they can do. The training video can also help the trainee improve skills and knowledge that they may have forgotten.

It is common to see training videos and tutorial videos used interchangeably. However, tutorial videos teach specific processes, and training videos are often used to teach soft skills. Training videos can cover any topic that is relevant to the job.

Video presentations

Videos are also widely available for borrowing and are inexpensive to convey information to those who cannot attend the lecture or presentation. It is also a quick, convenient way to summarise the material covered in the course or presentation.

These videos are more extended and more in-depth than the other videos mentioned, and learners can view them any number of times they wish. They are also more likely to be viewed by employees interested in learning a comprehensive course relevant to the job. These videos rightly serve a valuable instructional purpose.


A screencast is nothing more than a screen recording. It is an ideal way to record actions on a computer monitor screen. It is most specifically used to show how the software works. It is one of the easiest ways to make videos and is inexpensive. 

With so many different types of videos, instructional video production companies help transform the way people communicate. They help in better, faster and easier creation of videos that suits your business needs.

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