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Describe HubSpot custom objects? – What are they, and how do I use them?


You might be looking for a way to track non-standard data, such as company locations, shipments, events, and subscriptions. HubSpot custom objects can be a helpful tool for defining these segments. Keep reading for more information!

Below are some examples of what you can do with them. And remember, you don’t have to limit your usage to contact lists.

Create Workflows:

To create a workflow, you must have at least one HubSpot record for each record you want to merge. In HubSpot, you can do this by configuring the object’s primary display property to be “primary”. A secondary record is associated with another record. In this example, a secondary record has a value of “yes” and a custom object has a value of “no.”

You can also use a custom object to segment your data. This way, you can segment certain data for cross-object reporting. For instance, if you have a customer who made a purchase from your company, you can use a custom object to track that transaction. This way, you can see which of your tickets are related to a particular customer or product. You can also use custom objects to create workflows and integrate them with other tools.

Track Inspections:

When it comes to tracking the inspections of your custom objects in HubSpot, the mobile app is only capable of viewing custom object records associated with standard objects. It also cannot edit the custom object properties. To work with these objects directly, you must use tools within HubSpot.

In order to manage customer data, you can create HubSpot custom objects with specific properties. Objects can be associated with different properties, including company information, social media information, latest contacts, and deals. You can also import records from your computer into an object. You can also use standard objects to create workflows and generate reports. But when you want to add new features, you can use HubSpot custom objects.

Track Site Visits:

If you want to track the number of visitors to your website, you may be interested in tracking site visits with HubSpot custom objects. These objects are created using the HubSpot API. To create one, you must have an API key to connect to HubSpot.

 Custom objects can be created with the same properties as the standard object, but they can have additional properties.

Track Tasks:

If you have a HubSpot account, you can now create custom objects to track your activities. HubSpot has been working to make custom objects available for a long time, and they’re finally here. You can slice and dice your data any way you want to represent your business. You can even combine all of your custom objects into a dashboard.

Custom objects let you manage and assign different properties to each object. You can add a property for each of these properties and assign certain users or teams the right permissions to edit them. Custom objects also allow you to make multiple versions of a specific object if necessary. To manage them, you can use the Edit feature on the Objects page.


A theme park wanted to track visitor information about the events in their park. They used contact, product, deal, and membership objects to record this data. They also used custom objects to record details of park events and feed back this data into HubSpot. In addition, they could manage the churn rate for their members. These custom objects are useful for many business models.

HubSpot custom objects are used for the management of activities. It makes an attractive dashboard and lets you store data in an efficient manner.

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