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Definitions of Important Digital Marketing Terms


Digital marketing can be a confusing field to navigate, especially if you are new to the industry. There are a lot of terms that are used frequently, and it can be hard to keep track of them all. Don’t worry, we’ve compiled a list of some of the most common terms and their definitions!

Inbound Marketing – Inbound marketing is a type of marketing that focuses on creating content that will draw people to your product or service. This can be done through SEO, social media, and other forms of content marketing.

Outbound Marketing – Outbound marketing is a type of marketing that involves more traditional methods, such as advertising and email marketing. It is called outbound because it involves reaching out to potential customers, rather than waiting for them to come to you.

Conversion Rate – The conversion rate is the percentage of people who take the desired action, such as filling out a form or making a purchase. If three in 100 people buy a product after an ad campaign, the conversion rate is 3%.

Lead Generation – Lead generation is the process of attracting and converting strangers into leads, or potential customers. It usually involves getting someone’s contact information, such as their name, email address, or phone number.

SEO – Short for “search engine optimization,” SEO is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs).

Content Marketing – Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

PPC – PPC stands for pay-per-click, a model of internet marketing in which advertisers display ads on their web pages. You can launch PPC campaigns on most major search engines, including Google and Bing, as well as social media platforms.

Social Media Marketing – Social media marketing is the process of using social media platforms like Facebook, Twitter, and LinkedIn to build relationships and interact with potential and current customers.

Email Marketing – Email marketing is the process of sending promotional messages to customers or prospects via email. Email marketing can be used to build relationships, drive sales, or promote special offers and events.

Digital Marketing Agencies – A digital agency is a company that provides digital marketing services to businesses. These services can include things like website design and development, search engine optimization, social media marketing, and email marketing.

Impression – An impression is a measure of how often your content is seen by users. Impressions are important because they can help you gauge the reach of your content and the effectiveness of your digital marketing efforts.

Lead – A lead is a potential customer who has shown interest in your product or service. Leads can be generated through a variety of marketing activities, such as website visits, whitepaper downloads, or form submissions.

Analytics – Analytics is the process of collecting, analyzing, and interpreting data to help you make better marketing decisions. Analytics can be used to track website traffic, understand customer behavior, and measure the effectiveness of your marketing campaigns. The more you understand, the better you can optimize your marketing efforts.

Attribution – Attribution is the process of assigning credit for a conversion to the touchpoints that helped lead to that conversion. There are a variety of attribution models, but the most common is last-click attribution, which gives credit to the very last click before conversion.

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