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Analyzing the transformation in MBA courses on account of emerging specializations



A Master’s in Business Administration has been one of the most prominent and preferred degrees for students aspiring to make a career in the business domain. Post their undergraduate studies, students have two main popular options to choose from. Either they opt for a career in the engineering sector with technical specializations or they switch over to the master’s course in business administration. As various types of engineering degrees have started to develop a specialization, this trend has gradually migrated to MBA degrees as well. Different specializations and sector-specific MBAs have started to come into the limelight. For instance, MBA for working professionals in India has started to take into account the specialized needs of the working business community.

Consequently, colleges have started to hold weekend classes and online classes so that MBA courses become competitive enough to attract working professionals. In this article, we analyze the transformation that has occurred in MBA courses due to emerging specializations in various domains.

Specialization in finance and marketing

An MBA course with a specialization in finance and marketing deep dives into the financial sector as well as the art of marketing. This type, of course, provides specialization in the financial sector by providing a holistic knowledge of microeconomic and macroeconomic indicators to understand the financial performance of the business. It also provides knowledge about the various market fluctuations on account of a demand-supply mismatch as well as spontaneous fluctuations that affect the health of a business in general.

It also provides skills related to the alignment of the business goals with respect to the needs of the market as well as the customer. This means that business performance is shaped by market dynamics as well as changing customer needs. So, specialization in finance and marketing is the most prominent and preferred specialization that forms a part and parcel of an MBA course in the majority of the institutions.

Specialization in business analytics and intelligence

Another important specialization that accompanies the master’s in business administration pertains to business analytics and intelligence. As the name indicates, business analytics deals with the quantitative study of various business aspects, and business intelligence deals with the proposition of methodological solutions to various business problems.

Both business analytics and business intelligence have become extremely important from the point of view of changing needs of various businesses around the globe. Businesses in the present time are operating in a competitive market where predictive analytics and precise diagnosis are extremely important to cope with the market trends. This is not possible without the aid and advice of professionals who are specialized in business analytics and intelligence.

Specialization in big data analytics

The present age is termed the age of digital convergence in which data is a unique currency whose value depends upon the potential of the exploiting organization. If utilized properly, data has the power to take a business to its highest pinnacle. However, if a business fails to realize the importance of data, it is likely to lag behind its counterparts in the digital era that is commanded by data. It is in this context that the post-graduate course in business administration is now accompanied by a specialization in Big Data Analytics.

Big data analytics allows the business professionals to understand the health of a business as well as market dynamics by taking into account big data techniques and methodologies. Check out the Data Analytics Training for in-depth understanding and expertise. For instance, with the power of data mining, data analytics, and data visualization, businesses can forecast their growth trends and foresee the potential of various products that they intend to launch in the future.

Specialization in logistics and supply chain management

Another important specialization related to a master’s course in business administration pertains to logistics and supply chain management. As the world is intricately linked by various supply chains, businesses function in an ecosystem where the delivery of products and services needs to be fast-tracked. This is where business professionals need to take into account the various supply chains in the operating global village.

We conclude that specialization in the above domain is extremely important for business professionals who aim to target a global audience. Such professionals are recruited by multinational companies that have a network of supply chains spread across various countries of the globe.

The bottom line

In addition to the above-mentioned specializations, a large number of other specializations are emerging and attracting students into their incircle. Ranging from a specialization in banking, and healthcare to a specialization in rural management, the transformation in MBA courses has been largely phenomenal.

The specialization in entrepreneurship has given rise to a start-up culture while specialization in the family business has promoted generations of self-built entrepreneurs. In the future, we may expect many more specializations to form a part and parcel of MBA courses and cater to the needs of various application domains and sectors.

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