Introduction
CashKaro has emerged as one of India’s leading cashback and coupon platforms, revolutionizing the way users save money on their online purchases. Founded in 2013 by Rohan Bhargava and Swati Bhargava, the platform has grown exponentially, offering customers cashback, rewards, and discounts across major e-commerce platforms such as Amazon, Flipkart, and Myntra.
How CashKaro Works
CashKaro operates as an affiliate marketing-based cashback platform. Users shop through CashKaro’s website or app, which redirects them to partner e-commerce platforms. Once the purchase is completed, a percentage of the transaction value is credited as cashback to the user’s CashKaro wallet. This cashback can be transferred to a bank account or redeemed as gift cards.
Business Model
The core of CashKaro’s business model revolves around affiliate commissions. Retailers pay CashKaro a commission for directing traffic to their platforms, and a portion of this commission is shared with users as cashback. This model benefits both consumers, who save money, and businesses, which gain customer traffic and sales.
Key Features
- Cashback and Rewards: Users can earn cashback on purchases from 1,500+ retailers.
- Coupons and Deals: Exclusive discount coupons for top brands.
- Refer and Earn: Users can refer friends and earn additional cashback.
- Bank Transfers and Gift Cards: Cashback can be redeemed directly into bank accounts or converted into gift vouchers.
Growth and Impact
CashKaro has raised multiple rounds of funding from investors, including Kalaari Capital and Ratan Tata. With millions of users, the platform has played a crucial role in increasing consumer savings and encouraging digital transactions in India.
Future Prospects
With the growth of e-commerce and rising consumer demand for savings, CashKaro aims to expand its partnerships and introduce new features. The company has also launched EarnKaro, a micro-entrepreneurship platform that allows users to earn by sharing deals and affiliate links.
Conclusion
CashKaro continues to be a game-changer in India’s cashback and rewards space. By bridging the gap between consumers and retailers through an innovative cashback model, it remains a go-to platform for savvy online shoppers. With strong industry partnerships and a customer-centric approach, CashKaro is set to grow further in the digital commerce ecosystem.
